Digital marketing can be a tricky proposition for small businesses. You might be working on a tight (or non-existent!) budget. You are likely to be competing with larger businesses who dominate search engine results. Developing your business’s own website can be an expensive proposition and the return on investment may be difficult to measure. You may be wondering whether it’s worth advertising online and, if so, in what form?
These are real challenges. One of the best ways for small business owners to sidestep these issues and reach potential customers is to optimise their presence on social media and review sites. That’s because these sites let consumers post about anything, including their experiences with local businesses, and have made the consumer voice stronger than ever. Many sites out there, Yelp included, offer free tools so your business can get the online exposure it needs in a cost-effective way.
Here are a few tips for business owners looking to get the most out of social media and review sites.
If you’re ready to start taking advantage of free tools like these on Yelp, you can claim your free Yelp Business Page at www.biz.yelp.com.au and request a Find Us on Yelp window sticker at www.yelp.com.au/brand.
You can hear Nick speak at a panel event organised by the Pulse Group at River City Labs on Thursday 21 May. To find out more, click here.
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Nick Lembo is Yelp's Manager of Business Outreach in Australia and New Zealand. He works with a wide variety of business owners to help them navigate the world of online reviews. He regularly speaks at informational sessions and writes extensively about how business owners can use Yelp’s free tools to reach consumers online and grow their business.
Prior to joining Yelp in 2014, Nick worked in consulting as a communications and corporate affairs adviser to multinational companies across Asia Pacific. He is American by birth, Melburnian by nature and a Hawks supporter by (proud) choice.