Anybody running a business in the internet age knows the importance of marketing your product or service online. This process is often referred to as Digital Marketing. Essentially, Digital Marketing is an umbrella term that encompasses all of the different efforts a business might use to market themselves to customers in an online sphere. This includes search engine optimisation (SEO), social media advertising (like Facebook advertising), customer relationship management (CRM), Google Adwords and other search engine marketing (SEM) such as Pay Per Click (PPC) advertising.
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